Go sell

Your big vision, your funding, your product—none of that matters if you cannot reliably close deals as a founder. Everything before this was setting the table. Welcome to the main course.

Founders have told us that when they reach this stage in the process, they can become stressed and nervous. But successful founders eventually turn that anxiety into excitement, as the idea that has existed solely in pitch decks and whiteboards becomes real.

Not all at once, mind you—but one deal at a time.

In this section, you’ll learn:

• How to turn your discovery process into sales calls into closed deals
• The options for getting your product in the hands of your prospects
• Common sales process adjustments, and how to make them
• When you’re ready to scale (and hire)