Step 1
Embrace the job
There are lots of great products that are really well engineered that no one cares about.
Des Traynor
Co-founder, Intercom
Picture this: You spend the bulk of a year building a product in stealth. You’re confident that once your Ideal Customer Profile (ICP) gets their hands on it, the thing will practically sell itself.
Then launch day comes and…
No one cares.
If you can't make them interested by email, what's the point of writing a line of code?
Des Traynor
Co-founder, Intercom
That’s the doomsday scenario, and it's mostly avoidable with a diligent founder-led process.
This first step is critical: Sales is the fastest way to navigate closer to product-market fit (PMF).
In this section, you’ll learn:
- Why founder-led sales accelerates finding product-market fit
- How to capture and test assumptions, pivoting if needed
- Why founder-led sales accelerates finding PMF