What’s happening at Clarify

Clarifying best practices, tool stacks, and strategies.

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How to run a sales call in the early days

How to run a sales call (in the early days)

The best sales calls don’t feel like sales calls at all — they’re discovery sessions. When you treat early conversations as continuous learning loops, you might not close deals right away, but you’ll uncover something far more valuable: direction.
Patrick Thompson

When to hire sales (and how to do it)

The founder’s instinct is to hire sales too soon — but the real advantage comes from selling yourself until the motion is repeatable.
Patrick Thompson

The mindset shifts needed for successful founder-led sales

Losing Carta early at my first startup taught me a painful but lasting lesson: sales isn’t optional for founders—it’s the fastest way to discover the truth about your market.
Patrick Thompson
clarify funding picture

Clarify raises $22.5m and is now generally available

Read the note from our founders, Pat, Austin, and Ondrej to hear more about the funding, the vision for starting Clarify, and what's next.
Patrick Thompson
Ondrej Hrebicek
A man in his 30s foraging for mushrooms in the dense forests of the Pacific North West at dusk

The first sales hire: Why most founders get it wrong (and how to get it right)

Most founders hire their first salesperson too early and set them up for failure. Here's the 5-step framework to hire successfully and build a scalable sales engine.
Patrick Thompson

The tale of the terrible, horrible, no good, very bad CRM

Explore the history of CRM from digital rolodexes to modern platforms. Learn why today's solutions struggle to meet user needs and what the future holds.
Austin Hay

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