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Segment

Analytics

About this integration

Enrich CRM with customer data platform insights.

Additional information

Clarify's Segment integration enriches your CRM by importing unified customer profiles, behavioral events, and audience data from Segment's customer data platform, giving your sales team complete visibility into every marketing touchpoint and customer interaction.

Use Cases:

• Import marketing-qualified leads with complete engagement history

• Sync behavioral cohorts to prioritize high-intent prospects

• Access customer journey data across all marketing touchpoints

• Match anonymous visitors to known prospects using identity resolution

Transform marketing data into sales intelligence by importing Segment's rich customer profiles directly into Clarify. Your sales team gains access to every digital touchpoint, campaign interaction, and behavioral signal captured across your entire marketing stack, enabling more informed conversations and better qualification.