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Connect Clarify to Braze so CRM events trigger cross-channel campaigns across email, push, and in-app messaging.

Clarify's Braze integration enables sophisticated customer journey orchestration by triggering personalized campaigns across all channels whenever key CRM events occur, ensuring customers receive the right message at exactly the right moment in their lifecycle.

Braze's industry-leading customer engagement platform scales to billions of messages while Clarify provides the sales context that makes every campaign more relevant. This integration creates seamless handoffs between sales and marketing, ensuring customer communication is always timely, personalized, and driven by actual relationship status.

Key features
  • Trigger Braze campaigns from CRM events
  • Sync CRM attributes for richer targeting
  • Reach customers across email and push

Use cases

  • Trigger a Braze onboarding campaign when a new account reaches a milestone in Clarify.
  • Use Clarify CRM attributes to segment Braze audiences for a re-engagement push.
  • Launch a cross-channel Braze campaign when a deal stage changes in Clarify.

FAQ

It lets CRM events in Clarify trigger cross-channel campaigns in Braze across email, push, and in-app messaging. Marketing teams can act on sales and account signals automatically.

Yes, CRM attributes from Clarify can inform Braze segmentation. This helps you target campaigns based on account and contact context.

Braze supports cross-channel messaging including email, push notifications, and in-app messages. Clarify events can trigger campaigns across those channels.

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