What’s happening at Clarify

Record ad hoc meetings, write tools for Rep, improved CSV import, and more

The best sales calls don’t feel like sales calls at all — they’re discovery sessions. When you treat early conversations as continuous learning loops, you might not close deals right away, but you’ll uncover something far more valuable: direction.

The founder’s instinct is to hire sales too soon — but the real advantage comes from selling yourself until the motion is repeatable.

Losing Carta early at my first startup taught me a painful but lasting lesson: sales isn’t optional for founders—it’s the fastest way to discover the truth about your market.

Read the note from our founders, Pat, Austin, and Ondrej to hear more about the funding, the vision for starting Clarify, and what's next.

Explore the history of CRM from digital rolodexes to modern platforms. Learn why today's solutions struggle to meet user needs and what the future holds.