BubbleGum BI

The problem

Colin Green never planned to be in sales. He spent five years in multi-family real estate asset management before quietly building himself a business intelligence tool to answer the questions his industry wasn't answering well.

When advisors told him it might be worth turning into a product, he taught himself to code and launched Bubblegum BI — a full-stack AI-powered asset management suite for real estate operators. Then the deals started coming in, and he had to figure out how to close them.

His GTM stack at the time was a cobbled-together mix of email, Asana, and memory. That worked when leads were few. But as deals stretched to six, nine, even twelve months, the gaps started showing. No system, no follow-up process, no way to surface what was discussed six months ago or why a deal had gone quiet.

He knew Salesforce and HubSpot existed. He didn't bother with either.

"Their setup process was like, 'book a demo with us' — and we're not available Friday at 3:30. I'm like, well, I'm not waiting till Monday. I need this done in a half hour."

Colin didn’t need a CRM built for enterprise sales teams. He needed something that could move at founder speed — set up fast, learn quickly, and help him run sales the way he runs everything else: by letting software do the brawn so he could focus on the brain.

How he found Clarify

Colin found Clarify through a recommendation from a contact at an early lead-gen tool he was using called Origami. He signed up the same day.

On a Friday afternoon, before heading to a football game, he linked his email and set up his account. By the time he returned, his CRM was populated and ready to use.

"I went to the football game, got back on Saturday, and my CRM was set up with everything I needed to know."

He didn't run an RFP. He didn't evaluate alternatives. He didn't need to.

That was before Rep even existed. But it was enough to get him ingrained, and when Rep shipped, he was already home.

The solution

Colin runs Bubblegum BI's entire GTM motion through two tools: Claude Code and Clarify. That's it. Here's what that looks like in practice.

Rep replaced the need to hire a salesperson

Colin talks to Rep the way a founder might talk to an experienced sales colleague — asking it to surface deal history, draft follow-ups, clean up tasks, and keep the pipeline honest. Once a quarter, he has Rep work through his dead and quiet deals and write hyper-personalized re-engagement emails for each, accounting for why each deal went cold and what's changed since.

"About once a quarter I have Rep go through all of my dead or quiet deals and write hyper-personalized follow-up emails. I might have a hundred dead deals that all died for different reasons over different periods of time. I just have Rep rip through that stuff now."

The Clarify MCP powers hyper-personalized pitch decks

Colin's pitch deck no longer lives in PowerPoint. It's built on his website behind an admin wall. And every time he sends a proposal, a slide is generated dynamically using the deal's Clarify transcript data. The slide surfaces exactly what the prospect said their problem was and maps it to how Bubblegum BI solves it. Their name and logo are woven throughout.

"Something that used to take forever if I was going to do it in PowerPoint - I just jump in, click a few buttons, and I have a hyper-personalized deck."

He estimates this saves roughly 30 minutes of deck prep after every single demo.

Rep acts as a real-time sales coach

Colin came into sales as a product builder, and Rep told him as much. Directly.

"It told me, 'You are a product guy working in sales.' That was one of those things I needed. Because I am a product guy… I built the product. So of course I want to talk about the product. But in sales, they don't care as much about the product as whether it solves their need."

That feedback loop — having Rep analyze his sales calls and surface patterns — gave Colin something most solo founders never get: a mirror.

CRM hygiene runs on autopilot

Colin rarely clicks buttons in Clarify. Rep manages task cleanup, ensures tasks are tied to the right deals, and keeps the pipeline organized without Colin having to babysit it. The CRM maintains itself.

"Clarify would probably be too many buttons to click and would be annoying if Rep wasn't there. The answer to the CRM admin tax is agents. And agents managing that work is so much faster than me managing that work."

Outcomes

A full sales operation, run by one person

Colin closes deals, manages a pipeline with months-long sales cycles, runs re-engagement campaigns across hundreds of contacts, and sends hyper-personalized proposals — all without a sales hire. Rep serves as his sales copilot: organizing tasks, surfacing context, writing follow-ups, and coaching him on calls.

~30 minutes saved per demo in deck prep

Before Clarify's MCP integration, building a personalized pitch deck would have meant hours in PowerPoint or hiring a designer. Now it's a few clicks. At even two demos per week, that compounds to hours reclaimed every month.

A CRM that built itself in a weekend

Clarify went from zero to useful before Colin even returned from a football game. That frictionless onboarding — no demo required, no week-long setup — meant the system was embedded in his workflow before he had a chance to reconsider it. Years later, he's built his entire platform around it.

Foundation for scale

Colin hasn't touched Campaigns yet. He hasn't done lead gen through Clarify. He's using it primarily for pipeline management and re-engagement — and it's already replaced what would have been a full-time sales hire. What happens when he turns on the rest of the toolkit is a question he's actively looking forward to.

Why Clarify worked where others didn't

Colin never gave Salesforce or HubSpot a real shot. Not because he couldn't afford them, but because they didn't respect his time. They wanted demos scheduled days out. He wanted to be running by Saturday afternoon.

The founder-led sales problem isn't really about features. It's about leverage. A solo operator can't afford to be the brawn of their own sales motion — clicking through pipelines, drafting emails one by one, manually prepping for every meeting. They need to be the brain. Clarify — specifically AI Rep and the MCP integration — gave Colin the brawn.

"You have a salesperson without needing to hire a salesperson. You don't pay Rep a commission. It takes the procrastination out of sales… because it's no longer 'God, I gotta draft these emails on these dead deals.' Rep just rips through that stuff."