Welcome to the revenue tech program
Why you should prioritize RevTech early on
The stakes are higher than ever. Companies can no longer afford to take a basic approach to RevTech – their competitors have already moved beyond that. Those who delay investing in proper systems aren't just missing opportunities; they're falling behind in a market where the technology gap grows wider every day.
Modern buyers expect a smooth experience from your go-to-market teams. But here's the challenge: many companies run on shaky RevTech systems that barely connect, making it hard for sales, marketing, and success teams to work together effectively.
The numbers don't lie:
- Only 8% of companies have achieved strong alignment between GTM teams
- Those with poor alignment can suffer an average 4% revenue decline as a result
A real world example from Ramp: Austin's team tracked lost sales pipeline due to system issues. The numbers were shocking, with system outages sometimes costing them millions in potential deals. As he said, “It really puts things in perspective when you're debating a $200,000 hire but losing $2 million in pipeline because your systems aren't working properly. While this math becomes crystal clear for growth and scale stage companies, it's harder to see or prioritize when you're still finding product market fit."
On the flip side, companies with strong alignment among revenue-generating teams see:
- 38% higher sales win rates and 36% higher customer retention
- 24% faster revenue growth overall
- Strong organizational alignment alongside well-aligned RevTech in 96% of cases
RevTech is facing its Model T moment. Just as we evolved from horses to cars, sales has grown from basic tools to sophisticated systems. We've learned how to build reliable revenue engines, refining our approach with each new advance.
Now we're at another turning point. AI and machine learning aren't just adding features – they're completely reimagining how RevTech works. But many teams are still figuring out how to navigate this new landscape.
The stakes are higher than ever. Companies can no longer afford to take a basic approach to RevTech – their competitors have already moved beyond that. Those who delay investing in proper systems aren't just missing opportunities; they're falling behind in a market where the technology gap grows wider every day.
The good news? By understanding both the challenges and opportunities of modern RevTech, you can drive unprecedented growth. The time to transform your revenue systems from a shaky foundation into a launchpad for success is now.