Ravenna

Problems

As a fast-growing startup reimagining internal support with an AI-powered service desk built right into Slack, Ravenna faced the classic early-stage challenge of managing customer relationships across multiple disconnected tools. With Founder Kevin Coleman handling the majority of sales himself while building a platform that helps teams get support without leaving their workflow, efficiency wasn't just important—it was critical.

"You gotta use a CRM," explains Kevin Coleman, CEO at Ravenna. "But jumping between tools, having a video recorder over here and customer data over here and other automation tools over here—it creates unnecessary friction when you're trying to move fast."

The team found themselves managing prospect data in one system, recording customer calls in another, and trying to maintain transparency across their small but growing organization. For a company that values radical transparency—wanting everyone from team members to investors to see every customer interaction—this fragmented approach wasn't sustainable.

Solutions

Ravenna implemented Clarify as their central customer platform, consolidating their entire go-to-market operation into a single system. Clarify's integrated video calling and recording capabilities immediately solved their transparency challenge, while the modern interface provided the flexibility they needed as a fast-moving startup.

"Having one central place where we have all of our customer data, from both a sales and also a product perspective, has been quite helpful," says Coleman. "The biggest thing for us has been the video [recording] repository where everybody has clear visibility into what's going on."

Clarify's seamless email integration eliminated manual data entry, automatically adding prospects to their pipeline when Coleman engaged with them. Combined with Clarify's Kanban-style deal management, Ravenna could track their entire sales process from initial interest through deployment in a single, intuitive interface.

Outcomes

Clarify has become the operational backbone of Ravenna's customer relationships, enabling them to maintain the transparency and efficiency crucial to their early-stage growth:

GTM tool consolidation: "We've consolidated tools for us with Clarify’s enrichment, call recorder, and CRM features, but my hope in time is that Clarify continues to consolidate tools," notes Coleman. "Having all of our customer orchestration running through them—from demo scheduling to video calls to process tracking—that's just gold."

Effortless transparency: The integrated video recording repository ensures every team member can access customer interactions, supporting Ravenna's commitment to radical transparency without additional overhead.

Streamlined operations: With automated prospect capture and deal tracking, Coleman can focus on what matters most—building relationships and gathering product feedback—rather than managing data across multiple systems.

The support from Clarify has proven equally valuable. "We've sent you guys multiple feature requests, and those get turned around pretty quickly," explains Coleman. "The communication's awesome. Everything's in Slack. I feel like everybody is very attentive to our needs."