Clarify raises $22.5m and is now generally available

The GTM stack wasn’t built for modern teams. We’re starting over.

Today, we’re thrilled (and deeply grateful) to share that Clarify has raised $22.5M in total funding from USVP and Gradient, alongside Madrona, Recall, Essence, Ascend, New Normal Fund, Fika, and other incredible individual investors.

We’re also proud to announce that Clarify is now live and open to the public.

In early 2024, we had stable jobs at companies we loved and young families.

But we couldn't shake two brutal truths:

• Sales is still really f**king hard.
• Sellers still spend 72% of their time doing everything but selling.

Most of that time goes to keeping the GTM stack afloat—tools duct-taped together, data scattered across platforms, CRMs that feel more like databases to manage than systems that actually help you move deals forward. They demand more time than they give back.

AI is changing every part of the tech stack—but go-to-market is still stuck in the dark ages, comparatively. Just look at what’s happened in engineering: tools like Cursor and Lovable let anyone ship faster, with dramatically less overhead. There are glimpses of progress in rev tooling—you can auto-enrich leads, draft hyperpersonalized emails, filter intent signals—but it’s all fragmented across a dozen tools that don’t talk to each other. GTM hasn’t had its AI renaissance yet.

So we decided to build it.

We started with the CRM—not because it’s trendy, but because everything in GTM should orbit around it. So we rebuilt it from first principles:

• Modern – Fast, collaborative, and actually enjoyable to use
• Flexible – Event-driven architecture that adapts to your business
• Autonomous – Works for you instead of demanding constant feeding

That meant rethinking everything. You can't just bolt on AI to a legacy system and call it innovation. We assembled a dream team willing to rebuild the foundation—and it's working.

We've built the first step towards a truly autonomous CRM: It’s lightweight and modern; it automatically captures calls, enriches contacts, creates deals, assigns tasks—and gets smarter with every touchpoint. So you can focus on selling, not on updating fields or logging notes.

It's no longer just a system of record. It’s a system of intelligence. A system of action.

The most rewarding part? Seeing what it's already unlocking for our customers. Our favorite messages are things like: 'This packs the punch of 5–7 GTM tools.' 'I spend 80% less time on CRM admin.'

The response from the market has been incredible—hundreds of teams use Clarify weekly, with 70% coming back every single week.

And this is just the start.

We’re not stopping at CRMs. We’re building a fully autonomous GTM stack—one that books more meetings, closes more deals, and eliminates the busywork holding teams back.

Thank you to our investors, customers, and incredible team for helping make this vision real.

We left comfort to chase clarity. To fix what's broken. To build the GTM system we always wished we had.

The duct-tape era ends here. The autonomous era starts now.

Try Clarify today.

Thanks for all of your support,
Ondrej, Patrick, and Austin.